We map the real process, not the org chart.
Every internal tool that gets ignored was built from an assumption, not an observation. We sit with the people doing the work — ops, finance, support, fulfillment — and document how the process actually runs before a single screen gets designed.
- Stakeholder interviews & shadowed workflows
- Process mapping with clear decision points
- Data source & system-of-record audit
- Prioritized opportunity brief before build